Super Bowl Ads Gear Up for ‘Social Bowl’

If you’re like us, you tune into the Super Bowl for a few reasons… one of the biggest being the new Super Bowl commercials.

So, with the NFL’s biggest game of the year next Sunday, Chatter Media wants to bring our followers and friends the news about what will make this year’s ads even more important than in the past.

How often do you multi-task while watching sports?
Photo via Flickr Creative Commons

This year, more and more advertisers are plugging into social media like never before to help extend their ad from beyond the TV commercial. Hey, if you’re spending $3 million dollars for a 30-second spot, of course you’re going to pull out all the stops to make people listen and pass the word around!

Next Sunday, keep your eyes out for hashtags on your screen. Hashtags, the ‘#’ sign followed with a keyword to mark a conversation on Twitter, will be viewable in some ads so fans can follow the chatter related to the commercial. Besides, everyone is going to be talking about these ads, so you might as well join the conversation as soon as possible (and if you’re one of those companies getting talked about, well done!).

And having your brand present in social media is proven to work. Last year’s Super Bowl was the most watched in US History, with over 10 million viewers. Volkswagen was one brand who saw their social networks explode. Do you remember the “Punch” commercial?

It’s reported that with this ad, Volkswagen gained 50,000 Facebook fans immediately after the game, and then more than one million views were tallied for their commercial online. This year, the company bought the main banner ad on the YouTube homepage for the Monday after the game, says the Financial Times.

Some other surprises for our Super Bowl commercial breaks? No Pepsi ads will be aired. For the first time in 23-years Pepsi will not be buying Super Bowl time. But they are still exploring their social media potential. Taking the money they would have used on a Super Bowl ad, they are putting it toward the Pepsi Refresh Project. Competitors have been using social networks like Twitter and Facebook to get their friends and followers to support their ideas with 77 million votes coming in from Facebook alone, reports The New York Times. Note: The Pepsi Max brand is still teaming up with Doritos for their “Crash the Superbowl” contest which includes this funny:

What else will you see Sunday? Plenty of car commercials. The Financial Times is reporting one-third of all the commercials will be for the auto industry.

Still, only time, and you all on the Internet, will tell which car commercial is going to top last year’s Volkswagen ‘hit’ (pardon the pun).

If you want to see how social media can help you’re business boom, contact Chatter Media. We are on Facebook, Twitter, or go ahead and give us a phone call.

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